A Design Case Study.
Role - Solo Designer
Timeline - 3 Days
https://www.figma.com/design/YO0C5fdNsd6RPSifG9yRuM/Hitwicket?node-id=0-1&t=0rWlPBi2vt9GTNyL-1
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The goal was to redesign the Profile page of the player of the ESPN Cricinfo site by giving it a twist of a fantasy/game-based theme. This goal was set by HitWicket for us to check our design skills and UX knowledge in our design process in the context of crafting interactive experiences which are suitable for their game based startup.
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Hitwicket, which is a game-based startup, tasked me with redesigning the Player Profile page of ESPN Cricinfo. The current design looks outdated and can be improved a lot . The inspiration for the redesign was given to us by them which was MetaSoccer's player profiles, which integrate fantasy sports elements with full ease, which makes the content more dynamic.
My primary objectives were to transform this profile page into a dynamic page which improves the user experience by making 2 types of designs: I wanted a sleek interface which would look very clear and other very vibrant with different set of colours:
- Fantasy elements such as player stats, achievements, and progression with vibrant colours.
- Small Visual elements that align with the aesthetics of game and fantasy apps.
- Improved the navigation bar and user interface for an overall better experience.